Note Completing this section -- "Enable Facebook as an Ad Partner" -- will result in Branch sending app events to Facebook in order to attribute them back to ad campaigns. Branch uses this authentication to retrieve click, cost and impression data. Info All cost data is ingested in local currency and then translated to USD on the dashboard using the exchange rate for that currency on the day the data is stored. If you are having trouble finding or selecting the ad account s for which you want to run ads, please visit our FAQ. Visit the Deep Link Routing page to learn more. This documentation supports the following Facebook Ad Campaign types: The table shows summary data on the performance of each Ad campaign. If there is an install discrepancy, it is likely legitimate and due to differences in install counts, where Branch's number is more accurate.
Learn how you can promote your mobile app to new potential users and get them to download the app with Facebook App Install ads. See the ad specifications for the Facebook feed Video ad format, App Installs ad objective. Learn technical requirements and design recommendations, and see.

App Ads. Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app .
This documentation applies for Ad placements across Facebook and the Audience Network. In this case, simply reauthenticate and that will refresh your token. To have link performance data on each image or component of the advertisement, create multiple Branch Ad links to be used in each part of the multiple link advertisement format.
Deep Link Data You can use this configuration section to specify custom link parameters that will be deep linked into the app after install. When you enable a SAN, you authenticate with your provider.
Measure the result of your campaigns and uncover insights into how to make them more efficient. In effect, this means the dashboard shows the amount that campaign cost converted to USD at the time it ran.
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You can either disable Deepviews for your entire account or disable Deepviews for one link. Video: Facebook app install ad Facebook App Install Ads: 3 Keys to Success Ads is a premium product priced on Monthly Active Users. Some ad formats such as Carousel format can handle multiple deep links. Note Completing this section -- "Enable Facebook as an Ad Partner" -- will result in Branch sending app events to Facebook in order to attribute them back to ad campaigns. This section is optional if you are running app-only ads. Note If you are having trouble finding or selecting the ad account s for which you want to run ads, please visit our FAQ. Normalizing spend per thousand impressions, to understand the average price of impressions across networks or over time. |
Grow your smartphone app user base and gather insights using our SDK. See the ad specifications for the Facebook Feed Image ad format, App Installs ad objective. Learn technical requirements, design recommendations and see an. Facebook app install ads helped Westwing get their app some traction with ~ installs at % return on their ad spend.
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Ad formats with Multiple Links Some ad formats such as Carousel format can handle multiple deep links. When you enable a SAN, you authenticate with your provider.
These APIs do not necessarily provide the same breakdowns for cost data that Branch supports with raw install events, so there may be cases where the Branch Dashboard cannot compare by the same dimensions for cost data vs install data.

Please check out our Facebook Ads Overview guide. If you are having issues with web-only ads, you can check out the FAQ.
A Guide to Facebook App Install Ads
We will automatically pull in campaign, ad set, ad, and creative information from Facebook. Improve this doc Contact support.
7 steps to launching impactful Facebook App Install Ads. This checklist helps you get Facebook ads up faster and increase the number of.
The warning has a link to the docs on how to align these attribution windows. Branch's last-click attribution model can lead to differences in install counts for Branch vs self-attributing networks SANs that in turn cause differences in CPI metrics.
Facebook App Install Ads
Visit the Deep Link Routing page to learn more. To have link performance data on each image or component of the advertisement, create multiple Branch Ad links to be used in each part of the multiple link advertisement format. We will automatically pull in campaign, ad set, ad, and creative information from Facebook.
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If you haven't enabled Facebook as an Ad Partner on the Branch dashboard follow this section to do so.
Please ensure that you've selected the same time zone in your Ad Partner's dashboard and your Branch dashboard. ![]() You can use this configuration section to specify custom link parameters that will be deep linked into the app after install. If the discrepancy is very large, investigate causes of install discrepancies through the usual troubleshooting steps. If you are having issues with web-only ads, you can check out the FAQ. |
This documentation supports the following Facebook Ad Campaign types: Some ad formats such as Carousel format can handle multiple deep links.
Normalizing spend per thousand impressions, to understand the average price of impressions across networks or over time.
Completing this section -- "Enable Facebook as an Ad Partner" -- will result in Branch sending app events to Facebook in order to attribute them back to ad campaigns. On the right top side of the table you can find a download button to retrieve the chart's content as a CSV file.
Note that if you have different attribution windows between Facebook and Branch, those will be highlighted.
Some ad formats such as Carousel format can handle multiple deep links.